Solutions in a Beat

Inbound Marketing and Content Creation

content-marketingIn the last decade the overall behaviour of the customers, including B2B buyers, has changed with more and more of them spending a lot of time online. As per Forrester report, 75% of the B2B buyers are buying online, with majority of them spending significant amount of time on social media.

So Digital Transformation has become essential for organizations to survive in this digital era. Digital Content Creation is one of the pillars of Digital Transformation. Today organizations must create digital assets that increase value of their brand and business.

Organizations are also adopting the Inbound marketing principles where potential customers are drawn to the company website by generating insightful contents. Todays customers are expected to come to your website to learn about your products and services on their own terms. The company website, social media presence, various important and successful case studies, white papers, blogs, interesting presentations and online product demos are all part of digital assets and they greatly enhance the value of the company. Digital assets are great means to create brand awareness, generate interest, engage with potential customers by showcasing your expertise and capabilities, generate leads and turn leads into deals.

Pulsatech Solutions has a pool of experienced Content Developers for developing contents in following areas:

  • Technical Contents for software companies (Proposals, Case Studies, White Papers, Requirement Specifications, Quality Assurance Documents, Process Documentations)
  • Content Development in Art & Craft, History & heritage, Travel, People & Lifestyle, Health & wellness.